Have you ever reached the end of a busy week and wondered: “Why do I feel exhausted, but my business hasn’t really moved forward?” If so, you’re not alone. This video gives some advice on how to get help so you can your time on the things that really matter in your creative business.
Have you ever had one of those weeks where you just felt like you were doing so much stuff and you were just exhausted by the end of the week? But then when you looked at it, you hadn’t actually accomplished anything in your creative business? Same.
It’s definitely happened to me. I’m Jennifer Roland Cadiente. I’m the Creatives VA and the host of the Creatives Collective podcast and free Facebook group.
And today we’re going to talk about why it feels like you’re super, super busy, but you’re not really getting anything done. Because if you’re an author, a course creator, or a community owner, or another type of online creative, this might be the biggest growth blocker in your business right now. And it’s not because you’re not good at what you’re doing.
It’s because you’re doing it all yourself. And there’s a cost to that. It’s not just the amount of time that it’s taking you.
It’s what you’re not doing while you’re busy doing all the other things. And I see this all the time. You spend hours writing and proofreading a landing page, updating your website, scheduling your social media posts, writing and scheduling your emails, troubleshooting the tech, either from uploading your books or your courses or running your community or just on your website.
And at the end of the day, you’re exhausted. But you haven’t written your next chapter. You haven’t created your next lesson.
You haven’t spent any time connecting with your audience. Basically, you haven’t worked on any of the things that actually generate revenue and growth in your business. So here’s the lesson to be learned.
And believe me, it’s one I have to keep reminding myself of. Just because you can do something doesn’t mean you should. So I always think about it as, you know, like plumbing issues.
Like I probably could figure it out. But it would take me hours. I’d have to go to Home Depot five times to buy the tools because I don’t have any of the tools.
And I might save a little money on the actual cash outlay, but I’ve wasted a day or two, a ton of gas going back and forth to Home Depot to buy tools and materials. And it may not even be done all that well. Whereas I could get a plumber in.
They could fix the problem and maybe in an hour or two and be on their way to help someone else. And that it’s a matter of getting the right person to do the job. So a lot of times, you know, we created business owners, we become the bottleneck because we’re holding on to tasks that someone else could and should handle.
So think about last week. How much time did you spend on work that only you can do? And how much time did you spend on tasks that could have been delegated to someone who could do it faster, better, or at the very least, just have taken it off your plate. And the more your business grows, the more valuable your time comes becomes.
And it isn’t often about working harder. It’s about focusing on the things that only you can do and getting support with the rest. And sometimes it’s hard because, you know, a lot of people will tell you, oh, you should delegate this thing or you should delegate that thing because that’s what worked for them.
But I found that it’s much better if people really personalize what they’re delegating. Like, I remember hearing on a podcast. I can’t remember if it was Jenna Kutcher or Lori Harder or someone.
But they said, you know, that they would never delegate social media, even though that’s one of the things that people say, oh, you should delegate that immediately. You should not be spending your time on social media because they love doing it. And they want their people to know that if they’re connecting with someone in the DMs, it’s them.
It’s not someone else speaking on their behalf because that’s something that’s really important to their business. For a lot of people, that particular thing is not that important to your business. You know, if you’re an author, maybe the most important thing that you would never farm out is writing the landing page copy.
You know, just like you might really enjoy writing the back cover copy for your books. But a lot of people do send that off to someone. So I created this checklist that you can use to figure out what you should delegate and to whom you should delegate it.
And I have another related video that walks you through it. But, you know, you rank things not only on how hard they are, how much time they take, but also how much you love doing it. And how important it is that it’s you that does it.
And that I think is where, you know, it’s really critical is you should be spending time doing things that you love and things that you know are best coming from you. So you can grab a copy of that delegation checklist if you join my free Facebook community, The Creatives Collective, or if you sign up for my email list. The links to everything you need are in the comments or the show notes, depending on whether you’re watching this on YouTube or listening to this on your favorite podcast app.
And always feel free to reach out to me. It’s jen@thecreativesva.store, or you can comment on the video. The link to the email will be in the show notes so you don’t have to remember it, but I’m excited to, you know, to get you thinking about what you’re spending too much of your own time on and where you could be getting help that would help you grow your business faster and better. So comment, email me or connect with me on the Facebook group.
I look forward to hearing from you and talk to you next time.
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